HGTAG

The project

Ferio Tego is a new tobacco brand and the customer was very interested in doing something impressive for its launch.

For this reason decided to use Smart Packaging, incorporating hidden NFC technology into the very exclusive cigar box, also designed and manufactured by HumidifGroup, turning the product into a digital platform.

Turn the product into a digital platform

Interactive product and Cross selling

By scanning the box with their mobile device, the end customer can authenticate the product and access to dynamic website with relevant information such as a description of the tobacco, tasting notes or media ratings. End consumer It can also access to the brand’s social networks.

Confidence in the originality of the product

NFC Tag, clean solution

To transform their product into a digital experience, we add to Ferio Tego box a hidden NFC tag under the base felt. A CTA logo and a how to scan card inside the box, instructs consumers to tap with their phone to launch the digital experience.

Michael Herklots, Principle of Ferio Tego Cigars said:

“Smart Packaging by HumidifGroup allows us to control our messaging and ensure that we are communicating clearly to our audience. Packaging is an important part of the Ferio Tego Experience. Smart packaging technology allows collectors to receive real-time information and communication about Ferio Tego and our products. Our retail partners work tirelessly to run their businesses, a challenge made only greater these last 18 months. Smart packaging allows us to assist them, keeping the most helpful details and stories of Ferio Tego right on the product itself, delivered straight to a smart phone.”

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The experience, connect directly

Scan here to see Ferio Tego Experience